Jiashili: Pushing the cake product Mao Lisheng biscuits next month; the annual income of 100 million yuan is extended to 20 year
"Economic News Agency News on the 23rd" Jia Shili (01285) Vice Chairman Tan Chaojun attended the media luncheon and said that the cake product has completed the installation line and is in trial production. It plans to launch cake products next month, including steamed cakes and baked cakes. It is expected that the revenue in the second half of the year will reach 20 million yuan (RMB. The same below), and the relevant gross profit margin is expected to reach 40%, which is higher than the current 36.7% of biscuit products. The cake is mainly sold in the Central China, East China and South China markets.
He hopes to continue to expand the products that can be sold on the e-commerce platform, so that more consumers can use the e-commerce platform to sell and help promote their own brands. He continued to point out that the annual advertising and promotion expenses are equivalent to 10% of sales. I hope to find celebrity endorsement brands, but I will not sponsor variety shows as in the past.
He continued that product prices will be reviewed in the fourth quarter of each year, and individual products may increase in price. He revealed that the relocation of the North China plant to Tangyin, Henan Province, can save rental costs and have sufficient room for expansion to increase production in the future. Henan is a large logistics province, and logistics support can help save transportation costs.
He also said that the establishment of an industrial fund with Fosun International (00656) will look for food fast-moving consumer goods companies, that the economic environment is not good, or there will be more acquisition opportunities, and previously expected annual revenue of 20 billion in 2018 , the target is now postponed to 2020 according to market changes.
Jiashili hopes to maintain double growth